Agentic AI Pricing Tool: Vision in action
Identify untapped margin opportunities and ensure the right price point in every store, leveraging a transparent automation platform: a pricing tool that aligns with your retail pricing strategy vision.
A pricing solution that's a game-changer for retailers' day-to-day operations
Adjust your prices in real time
With Mercio, retailers regain the upper hand in a market where pricing is constantly in flux. Seamlessly automate your business rules with transparent price-build logic.
Céline Lhomme
Pricing Manager at Match Supermarkets
Future-proof your data for high-impact retail strategies
Leverage expert AI agents specializing in retail to benchmark your products against the competition, create relevant catchment areas, assess range coherence, and dynamically segment your product assortment based on price elasticities.
Noémie Chaffurin
Pricing Manager at Feu Vert
Run what-if scenarios on the fly
Our computing power and flexible strategy editor empower you with the autonomy and agility to drive and optimize your business rules, cutting out technical dependencies.
Thomas Drouet
Senior Data Analyst at Intermarché
Pinpoint untapped margin opportunities
Tap into granular, actionable dashboards and benefit from continuous guidance from our pricing experts to fast-track your team's upskilling and stay ahead of the curve.
Dennis Dreier
Head of Pricing and Promotion Management at hagebau
Future-proof your margins with AI agents that can industrialize your most complex pricing strategies
90%
time saved
ROI
in less than 3 months
12
weeks to set up
95%
retention rate
More than just a pricing tool, Mercio is a strategic partner
Hands-on support empowering pricing teams to deliver top-line growth
You are not going it alone when implementing your pricing solution! Our experts provide top-notch training to fast-track change management and challenge your internal practices to hit the nail on the head with your market positioning.
Mercio: Proud to be a European powerhouse in retail technology
Mercio is a partner with deep roots in Europe, right on the pulse of its clients! We are proud to be a European team, bringing together engineers and pricing experts to give pricing teams back precious time, boost their visibility, and supercharge their capabilities with agentic AI tailored for pricing in the retail space.
Our clients are achieving their targets thanks to our state-of-the-art price optimisation software
If you want to delve deeper into concrete use cases for our platform and see how it has been a game-changer for our clients' day-to-day operations, or to get the full rundown of the features we offer, just reach out to us and we'll share our clients' success stories.
Our blog, a deep dive into pricing and revenue optimization strategies
Whether you are a management controller seeking insights to develop a robust pricing strategy, a marketing team looking to fine-tune your price architecture, or a dedicated pricing team aiming to stay ahead of the curve in the retail landscape, you'll find our best tips and tricks on the blog.
Do you have any questions about how to use our retail pricing engine?
Who uses your pricing engine?
Pricing Analyst, Buyer, Category Manager, Marketing Team, or Pricing Team: all these profiles leverage our solution today. When the pricing competence is shared across an organization, various profiles can also log in with dedicated dashboards tailored to their scope. Our solution is also a perfect fit for retailers without a dedicated pricing team, and it incorporates all the necessary tools to enable collaborative price management.
How can I master my pricing strategy?
For example, you can start by tightening up the price consistency of your product catalog, integrating customer behavior based on your point-of-sale data, or optimizing the clearance of end-of-life products; these applications will allow you to boost your brand's performance and increase your bottom line without delay.
I want to get a handle on price elasticity; what does your solution bring to the table in this space?
A simplistic approach to price elasticity just doesn't cut it in brick-and-mortar retail. A surge in demand following a price hike doesn't necessarily signal a loss of pricing power or margin headroom. It might reflect a Veblen effect (status buying), a Giffen effect (essential goods), or a "trading-down" phenomenon (customers shifting to more affordable stock-keeping units).
Mercio's experts are here to help you get a bead on your customers' price perception and leverage elasticity to drive sales. We'll guide you in:
- Categorizing your product range based on these customer behavior profiles.
- Defining razor-sharp pricing strategies tailored to each segment.
- Securing your profit margins while optimizing your price-image.
What key features does your pricing engine bring to the table?
Mercio offers a range of modules designed to supercharge your performance, including:
- intelligent and dynamic segmentation;
- horizontal chaining, also known as AI-powered product matching;
- vertical chaining, also known as range consistency;
- trade area detection;
- pricing rule engines;
- AI agent orchestration for pricing;what-if simulations;
- geopricing;
- elasticity and cross-elasticity;
- markdown and clearance;
- recommended price auditing with a breakdown of each price calculation;
- the analytical environment;
- and dynamic pricing (also referred to as real-time pricing).
Head over to our dedicated pricing software page for the deep dive on its technical specs and features.
Are large retailers leveraging pricing software to maximize their bottom line?
Absolutely! Without the right tool, managing pricing strategy would be a real headache for teams. It would be a huge time sink, a breeding ground for errors, and a risk of leaving money on the table. Mercio is already working with major players in the retail sector, such as Intermarché, Match, and Feu Vert.
How does Mercio stand head and shoulders above the competition in the price optimization landscape?
Mercio is leveraging the latest breakthroughs in agentic AI to truly simplify the daily grind of pricing teams. The platform combines computing power, strategic prioritization of rules, and expert human support, ensuring lightning-fast execution, crystal-clear decision-making, and sustainable operational efficiency.
Mercio also stands out from the pack with deep-seated retail expertise, enabling them to partner with clients on their pricing strategy, from the ground up.
What tangible results can retailers expect to see when they leverage Mercio?
Leveraging our solution, you can expect to slash your operational time by up to 90% and see a return on investment (ROI) in less than three months. You'll realize significant operational savings while capitalizing on every existing margin opportunity.
What is the turnaround time for rolling out your pricing solution?
Mercio's standard deployment takes 12 weeks to roll out. We provide daily support throughout the implementation process to ensure a seamless transition for your retail operations and teams. Contact us to scope the timeline for a project tailored to your organization.
Does Mercio truly tailor its offering to the unique footprint of every single store and retailer?
Absolutely! Mercio is fully adaptable to any retailer's strategies and processes, thanks to its flexible configuration: custom alerts, tailor-made rules, specific data integration, segmentation, geo-pricing, and much more, giving you a competitive edge.
Does Mercio ensure compliance with legal requirements (GSCOP, Pricing Practices Guide, FTC Guidelines...)?
Absolutely. As pricing experts, Mercio is well-versed in the regulatory minefield facing major retail chains, ensuring the platform remains compliant and plays by the rules of the road.
Do you have to have your pricing house in order to leverage Mercio's expertise?
Not necessarily. Mercio is designed to cater to all pricing strategies and maturity levels across the board. We partner with a diverse portfolio of retailers. To deploy the tool, certain data points are essential. If you want to tap into the expertise of one of our specialists regarding your specific case, reach out to us.
Are your teams keeping their finger on the pulse to fine-tune your algorithm?
Yes, our team is made up of pricing gurus who are truly passionate about their work. We keep our finger on the pulse of the ever-changing landscape and market trends, leveraging price as the ultimate optimization driver for your retail strategy.
Does Mercio leverage competitive data to power its platform?
Yes. Mercio harnesses reliable competitive data (competitor pricing, current promotions, available assortments, etc.) to fuel its platform. Thanks to this data-driven approach, our algorithms can fine-tune your selling prices in real time, maximize your margins, and ensure you maintain a sharp competitive edge in the marketplace.
The tools of choice for top-tier retailers, driving pricing excellence across all teams
