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Our solutions are designed by retailers, for retailers
Our analytics platform is built to meet retailers' challenges.
It helps them design and implement accurate and efficient pricing strategies, with promotions and category management, by making the most of the available data.
It allows retailers to produce, test and deploy customizable strategies with unlimited users, powering collaboration across multiple businesses and tech teams.
Retailers are facing a significant change in their business. We are by their side.
Our team is made of retail analysts, software engineers, and business experts who are all committed to giving your business a unique, competitive edge.
A trusted tech partner
We are the ultimate retailer pricing tool.
Major retailers choose us, our application, and our methods so they can thrive on their markets.
Who uses our application?
Pricing departments
Develop pricing policies in line with your brand's strategic objectives and relevant for each store and each product family.
Product & category management
Easily feed your pricing strategies with your customer insights, build trust in your product lines, and guide customers toward your strategic brands and products.
Controlling
Accurately monitor your KPIs. Create and validate pricing strategies which meet your objectives.
Franchisees and store managers
Get recommendations tailored to your local context and leverage your field knowledge into pricing strategies.
Modules designed for your performance
Smart segmentation
Mercio uses AI to turn your raw data into knowledge. For instance, we can highlight classifications based on marketing insights from your sales receipts.
Dynamic Segmentation
Enrich your data with your internal marketing insights to model the customer's perception into pricing strategies
Horizontal chaining
Accurately position your products among your competitors' and leverage horizontal chaining in your private label's strategy.
Vertical chaining
Ensure a consistent pricing strategy across all your shelves to build trust with your customers.
Rules engine
Build your pricing policy with our sets of sophisticated rules inspired by retail's best practices and implement a surgical pricing strategy the easiest way.
What-if simulation
Make the right repricing decisions by evaluating and comparing multiple pricing scenarios in a snap thanks to Mercio's unmatched performance.
Geopricing
Attract customers in every store by adapting your strategies to each catchment area's context. Ensure your prices are competitive everywhere, anytime.
Elasticity and cross-elasticity
Simulate sales and margins precisely by integrating elasticity and cross-elasticity indexes into what-if analyses.
Mark-down optimisation
Optimise margins during products' end-of-life thanks to the AI-based markdown simulator... Because Mercio is by your side from to beginning to the very end of your products.
Store application
Customise corporate recommendations to local contexts with field knowledge brought by franchisees and store managers.
Talk to a
pricing expert
FAQs
I want to automated my pricing. Can I use your tool for that?
How long does it take to set up your application?
I want to use my own elasticity parameters in your product; is it possible?
Yes, you can import your own elasticity coefficients in the solution to run your pricing simulations. Mercio's application comes with analytics and simulation sections to help you forecast the impact of direct and cross elasticity on your sales.
Do you use Artificial Intelligence? If you do, how?
Yes, our solution uses machine learning to identify automatically sensitive or non-sensitive products for your price image and update this classification as more data is fed into the system. This categorization is key to applying the proper pricing strategy to each product.
Who uses your application?
Management controller, procurement, category manager, marketing team, or pricing team: all those profiles use our application today. When the pricing activity involves multiple teams, each user profile has access to specific screens related to their scope and responsibilities. Our solution can also be used by clients without a dedicated pricing team and comes with the tools for a collaborative work on your pricing.
I don't have my competitors' sales data. How can I work on my pricing strategy?
You can use and benefit from Mercio's application without your competitors' pricing data. For instance, you can use Mercio to ensure price consistency across your catalog, leverage customer behavior based on your sales data, or optimize your markdown operations; as many applications to improve your performance right now.
Are clean data mandatory to use Mercio?
I don't have a pricing team. Can I use your application and boost my pricing anyway?
Which amount of data is supported by the application?
Mercio's core technology is the result of 15 years of R&D in the finance industry - a sector in which huge datasets are common - to allow fast and complex computations on the fly. For a DIY client, our application is running properly on datasets numbering as many as 400 000 products, each priced uniquely across thousands of catchment areas. At the moment, Mercio's application computes more than 100 million prices every day, in a matter of a few minutes.