Our Top Tips to Nail Your Pricing Strategy

Every store has its own customers, and every catchment area its unique characteristics. Understanding these differences is essential to optimising prices and maximising margins. Thanks to artificial intelligence and store clustering, it is now possible to implement precise and scalable local pricing.

Product matching, or chaining, consists in linking distinct products that look comparable for the consumer. As catalogs become increasingly differentiated (private labels, exclusivity), this process grows extremely time-consuming and tedious.

Daniel Kahneman, winner of the Nobel Prize in Economics in 2002, transformed our understanding of decision-making. He passed away last March, leaving behind him a fascinating body of literature on the links between psychology and economics...

En période d’inflation, les consommateurs se réfugient chez les discounters, persuadés que ces enseignes offriront les prix les plus bas pour leurs achats du quotidien : LIDL +0.6 pt et ALDI +0.5pt de PDM novembre 2022 versus novembre 2020. Seulement, cette intuition ne tient pas devant la récente étude UFC…

Mercio is proud to announce the launch of the new version of its pricing platform, designed to transform the way physical retailers manage and optimize their prices.

One of the first questions we ask the retailers we meet is obviously, ‘What tool do you use to do your pricing? A classic question. The answer is often just as classic. There are retailers who announce straight away that everything is done in Excel. And then there are those who say they have invested in additional tools and developments in their ERP. But generally, these people always end up telling us...

The article warns against dependence on price elasticity in retail and highlights the importance of pricing fundamentals.

You aren’t crazy. Pricing products competitively, profitably and across multiple channels can prove to be a mind-altering...

Since the 1990s, marketing has strived to understand how consumers think to sell to them better and more. Several factors...

Technology and data science have fundamentally changed the way retailers do business, particularly when it comes to pricing...

As consumers increasingly segment their purchases, it's crucial for retailers to be seen as offering the best value for money in each market area, while also maintaining profitability. In this article, we explore how Geo Pricing can provide solutions.

Pricing is one of the biggest headaches for companies. Unsurprisingly, we can observe radically different approaches among the scientific and economic players. The different approaches do not compete with each other, each one corresponds to a business need.

A brand's promotional policy is an integral part of its price image. However, bringing pricing and promotion together is not an easy task. In this article we will look at the impact of competitors' promotional actions on a retailer's pricing policy.

Buying a toy is not a necessity. The drivers of consumer need and customer journey are therefore crucial topics when it comes to pricing games and toys: retailers who know how to extract key information from them will be much better equipped to optimise their pricing.

In November 2021, the Financial Times headlined "Ikea warns of price rises and lower profits as cost and supply pressures bite" . This is unprecedented for...

It goes without questioning that the retail landscape is changing drastically. In the last five years we have seen heritage chains peril under...

This document gathers insights from our team of Big Data and Pricing experts experienced with European retail leaders...

This document gathers insights from our team of Big Data and Pricing experts experienced with European retail leaders...

The pricing professionals we meet admit that when it comes to putting elasticity into practice, the technological challenge implied...

Do you ever pick up a product that you usually buy in the same store, and put it back on the shelf because you noticed that it was...

Customer is king. And in recent years, some markets have been turned upside down by new entrants that have responded to...

This article presents an overview of a study carried out by the data scientists from Mercio. Our experts rely on the latest technologies and...

Choosing the right pricing management and optimization solution can prove to be a real headache. The market is fragmented, with solutions having...

Whether open concept, cubicles or offices, coworkers are typically a few steps away from each other. It reminds us of how inter-connected we...