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Our latest articles, reflections, and what we are working on.
3 steps to get the right price on the different distribution channels
You aren’t crazy. Pricing products competitively, profitably and across multiple channels can prove to be a mind-altering...
How FeuVert benefits from the latest Mercio innovations
Mercio is pleased to announce that Feu Vert has successfully upgraded to Mercio's latest retail pricing solution.
Mercio Unveils Revolutionary Retail Pricing Tool with Advanced Geopricing and Analytics Capabilities
Mercio is proud to announce the launch of the new version of its pricing platform, designed to transform the way physical retailers manage and optimize their prices.
Retail: 5 initiatives to regain margins through Big Data
Since the 1990s, marketing has strived to understand how consumers think to sell to them better and more. Several factors...
Algorithm Price Wars: risk and opportunities for consumers
Technology and data science have fundamentally changed the way retailers do business, particularly when it comes to pricing...
How cognitive biases influence consumers' price perceptions
Daniel Kahneman, winner of the Nobel Prize in Economics in 2002, transformed our understanding of decision-making. He passed away last March, leaving behind him a fascinating body of literature on the links between psychology and economics...
TOP 5 reasons to stop using Excel for your pricing
One of the first questions we ask the retailers we meet is obviously, ‘What tool do you use to do your pricing? A classic question. The answer is often just as classic. There are retailers who announce straight away that everything is done in Excel. And then there are those who say they have invested in additional tools and developments in their ERP. But generally, these people always end up telling us...
Taking inspiration from the US Air Force in measuring price elasticity
The article warns against dependence on price elasticity in retail and highlights the importance of pricing fundamentals.
Price image: how do you measure and manage consumer perception?
In times of inflation, consumers are turning to the discounters in the belief that these stores will offer the lowest prices for their everyday purchases. (LIDL +1.1 pt and ALDI +1.7pt of market share versus December 2022 versus December 2020.)*
Geo Pricing
As consumers increasingly segment their purchases, it's crucial for retailers to be seen as offering the best value for money in each market area, while also maintaining profitability. In this article, we explore how Geo Pricing can provide solutions.
Yield management vs retail pricing
Pricing is one of the biggest headaches for companies. Unsurprisingly, we can observe radically different approaches among the scientific and economic players.
The different approaches do not compete with each other, each one corresponds to a business need.
Impacts of promotion in pricing.
A brand's promotional policy is an integral part of its price image. However, bringing pricing and promotion together is not an easy task. In this article we will look at the impact of competitors' promotional actions on a retailer's pricing policy.
Pricing challenges in the toy industry
Buying a toy is not a necessity. The drivers of consumer need and customer journey are therefore crucial topics when it comes to pricing games and toys: retailers who know how to extract key information from them will be much better equipped to optimise their pricing.
Inflation and pricing in retail
In November 2021, the Financial Times headlined "Ikea warns of price rises and lower profits as cost and supply pressures bite" . This is unprecedented for...
3 strategies of the most successful retailers in the USA
It goes without questioning that the retail landscape is changing drastically. In the last five years we have seen heritage chains peril under...
AI and product classification for pricing in the cosmetics sector
This document gathers insights from our team of Big Data and Pricing experts experienced with European retail leaders...
AI & product classification for pricing in the home and DIY sector
This document gathers insights from our team of Big Data and Pricing experts experienced with European retail leaders...
How to use price elasticity in brick-and-mortar retail?
The pricing professionals we meet admit that when it comes to putting elasticity into practice, the technological challenge implied...
Challenges and obstacles to implementing price elasticity
Do you ever pick up a product that you usually buy in the same store, and put it back on the shelf because you noticed that it was...
ricing and Marketing insights: how to create synergies?
Customer is king. And in recent years, some markets have been turned upside down by new entrants that have responded to...
Classifying products based on the analysis of cash receipts
This article presents an overview of a study carried out by the data scientists from Mercio. Our experts rely on the latest technologies and...
Setting up a pricing tool: assessing R.O.I.
Choosing the right pricing management and optimization solution can prove to be a real headache. The market is fragmented, with solutions having...
Pricing management in retail: Improving teams' collaboration
Whether open concept, cubicles or offices, coworkers are typically a few steps away from each other. It reminds us of how inter-connected we...