Category: News FR

Price image: how do you measure and manage consumer perception?

In times of inflation, consumers are turning to the discounters in the belief that these stores will offer the lowest prices for their everyday purchases. (LIDL +1.1 pt and ALDI +1.7pt of market share versus December 2022 versus December 2020.)*

Julie Perné
22 February 2023

Geo Pricing

As consumers increasingly segment their purchases, it's crucial for retailers to be seen as offering the best value for money in each market area, while also maintaining profitability. In this article, we explore how Geo Pricing can provide solutions.

Julie Perné
15 November 2022

Yield management vs retail pricing

Pricing is one of the biggest headaches for companies. Unsurprisingly, we can observe radically different approaches among the scientiﬁc and economic players. The different approaches do not compete with each other, each one corresponds to a business need.

Alexandre Point
10 June 2022

Impacts of promotion in pricing.

A brand's promotional policy is an integral part of its price image. However, bringing pricing and promotion together is not an easy task. In this article we will look at the impact of competitors' promotional actions on a retailer's pricing policy.

Julie Perné
20 May 2022

Pricing challenges in the toy industry

Buying a toy is not a necessity. The drivers of consumer need and customer journey are therefore crucial topics when it comes to pricing games and toys: retailers who know how to extract key information from them will be much better equipped to optimise their pricing.

Julie Perné
15 March 2022

Inflation and pricing in retail

In November 2021, the Financial Times headlined "Ikea warns of price rises and lower profits as cost and supply pressures bite" . This is unprecedented for...