Mercio unveils retail pricing tool with geopricing features

[Paris, 10/06/2024] – Mercio is proud to announce the launch of its new version of its pricing platform, designed to transform the way physical retailers manage and optimize their prices. This new pricing solution is built on top of the latest cloud data warehouses to provide an analytical approach and the highest precision to pricing, on vast amounts of data without limitations.

Key Features of Mercio's Retail Pricing Tool:

Geopricing: The tool allows retailers to set localized prices, ensuring competitiveness and profitability in diverse markets. By analyzing local market conditions, customer behavior, and competitive landscapes, point of sales can tailor their pricing strategies to meet specific local demands effectively.

Price Image Modelisation and Advanced Analytics: Mercio's pricing tool offers sophisticated price image modelisation at scale, helping retailers understand and influence customer perceptions of their prices. Advanced analytics capabilities provide deep insights into pricing effectiveness, enabling data-driven decisions that enhance profitability and customer satisfaction.

Unified User Experience: Mercio's revamp offers a cohesive interface across all pricing use cases, be it analytical or transactional. Users benefit from a streamlined workflow across the entire application, enhancing productivity and ease of use.

AI-native: this new solution brings AI directly into the application, where data already is, reducing iteration cycles and improving accuracy. Users can now benefit from embedded sales forecasts and automatic product linking to assess impact accurately and focus on high-value tasks.

"We are thrilled to introduce this state-of-the-art pricing tool to the retail market, built specifically for retailers and based on 7 years of pricing expertise. With this new solution, our users can address the complexities of modern retail pricing by drawing on diverse and massive data sets, while taking into account the operational and regulatory constraints associated with their brick-and-mortar businesses."
Alexandre Point, CTO of Mercio

Redefining pricing strategies

Mercio's new retail pricing tool is set to redefine the pricing strategy landscape, providing retailers with the insights and capabilities needed to stay ahead in a competitive market. Businesses adopting this tool can expect improved pricing accuracy, increased efficiency, and a better price image with their customers.

For more information about Mercio's retail pricing tool, please visit Learn more at Mercio..