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DE 3 steps to get the right price on the different distribution channels
You aren’t crazy. Pricing products competitively, profitably and across multiple channels can prove to be a mind-altering...
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How FeuVert benefits from the latest Mercio innovations
Mercio is pleased to announce that Feu Vert has successfully upgraded to Mercio's latest retail pricing solution.
Mercio Unveils Revolutionary Retail Pricing Tool with Advanced Geopricing and Analytics Capabilities
Mercio is proud to announce the launch of the new version of its pricing platform, designed to transform the way physical retailers manage and optimize their prices.
Retail: 5 initiatives to regain margins through Big Data
Since the 1990s, marketing has strived to understand how consumers think to sell to them better and more. Several factors...
Algorithm Price Wars: risk and opportunities for consumers
Technology and data science have fundamentally changed the way retailers do business, particularly when it comes to pricing...
How cognitive biases influence consumers' price perceptions
Daniel Kahneman, prix Nobel d’économie en 2002, a transformé notre compréhension de la prise de décision. Disparu en mars dernier, il laisse derrière lui une littérature passionnante sur les liens entre psychologie et économie. Au début des années 1970, il…
TOP 5 reasons to stop using Excel for your pricing
Une de nos premières questions aux distributeurs que nous rencontrons, c’est évidemment, “Quel outil utilisez-vous pour faire votre pricing ?”. Question classique. La réponse l’est souvent tout autant. Il y a les distributeurs qui annoncent directement que tout se passe…
Taking inspiration from the US Air Force in measuring price elasticity
Vous connaissez peut-être déjà cette histoire… Au cours de la Seconde Guerre mondiale, l’armée américaine cherchait un moyen de renforcer la résistance de ses avions sous les balles ennemies, sans pour autant les alourdir. Les analyses des avions revenus des…
Price image: how do you measure and manage consumer perception?
In times of inflation, consumers are turning to the discounters in the belief that these stores will offer the lowest prices for their everyday purchases. (LIDL +1.1 pt and ALDI +1.7pt of market share versus December 2022 versus December 2020.)*
Geo Pricing
As consumers increasingly segment their purchases, it's crucial for retailers to be seen as offering the best value for money in each market area, while also maintaining profitability. In this article, we explore how Geo Pricing can provide solutions.